CASE STUDY

“Zeck has been a game-changer for our nonprofit communication strategy. It’s not just about creating cleaner, more consistent messaging—it’s about delivering information in a way that actually gets read.”

- Larry Olson, Executive Vice President of Marketing and Communications at Tunnel to Towers Foundation

The Customer

Tunnel to Towers supports America’s first responders, veterans, and their families through mortgage-free homes, smart home technology, and disaster relief.

Industry: Nonprofit

The Problem

Tunnel to Towers needed a better way to communicate with internal teams and external partners. There was no consistent formatting, no way to tell if content was being read, and too much time spent reworking documents. The lack of insight and standardization made it hard to align everyone. Sounds like the worst.

The Solution

Zeck made it easy to create clean, branded communications that could be customized for different audiences.Using Zeck for internal and external communications, Larry now starts with a core doc for his weekly team meeting, then tailors and creates new versions for external audiences

The Benefits

Zeck brought clarity, consistency, and efficiency to Tunnel to Towers' communication process. Teams and partners are more aligned, content is easier to digest, and engagement has improved. Strong security and standout customer support added to the overall impact.

Beyond Board Meetings

While Zeck is often used for board prep, Tunnel to Towers took a different approach. Larry uses Zeck to communicate with both internal marketing teams and key external media partners. Each week, he creates a core document that serves as his team’s meeting agenda, then customizes versions for different audiences—saving time and eliminating the need for multiple emails.

Zeck AI in Action

Larry uses Zeck AI specifically to summarize weekly social media metrics—and it’s made a measurable impact. What used to be a time-consuming process is now streamlined into clear, concise insights with minimal effort making it a valuable part of using Zeck.

“Mobile versions are an outstanding feature of Zeck and the auto-formatting features are a huge time-saver.”

- Larry Olson, Executive Vice President of Marketing and Communications

Favorite Features

Mobile formatting has been a standout feature, making it easy for busy stakeholders to read on the go. Larry also appreciates the time-saving auto-formatting tools that keep his docs polished without extra effort. Zeck AI has proven useful too, especially for summarizing weekly social media metrics quickly and clearly.

Unexpected Wins

One of the biggest surprises has been how much his team now relies on the Zeck doc as a central source of truth. What started as a communication tool evolved into a foundation for weekly alignment and planning. It’s become the go-to place for updates and priorities.

More Case Studies

“Mobile versions are an outstanding feature of Zeck and the auto-formatting features are a huge time-saver.”

More Case Studies

Santaluz Club spends 90% less time on board prep

Pencil.org reduced board back-and-forth to a single email

Chain.io eliminated a dozen pre-board calls

More customer stories

Let's Chat